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Internet - SEO

For more than a decade the Internet has been the scenery where countless web sites appear and disappear every single day. Although, there are many factors conditioning the staying power of those sites online, but in any case, a useful tool can help any site to survive.

Search Engine Optimization (SEO) is a term coined in recent years to describe the marketing technique that contributes to making a web site succeed by getting higher traffic conversion and better search engine indexing, therefore more visitors and improved chances to succeed in the goal the owner has in mind.

SEO makes use of different methodologies preparing the web site conveniently to get the higher search engine ranks by studying a series of elements in the pages that integrate a web site. The first step is usually making the site accessible to search engines.

Frames, iframes and poor coding in a web site are the main enemies of search engines, and the chances that get a web site indexed are extremely reduced or do not exist. SEO ensures that the layout and format will be accessible for most Internet search engines to crawl the site.

However, no search engine can do such tags without the required elements on a page. SEO specialists can help webmasters by analyzing the actual content to reorganize every item and add missing elements.

Because most search engines only read "above the fold" for indexing, web pages with missing ALT tags are usually improved by a SEO expert in order to display useful content for the different search engine crawlers. Remember that the ultimate goal of Search Engine Optimization is to get a higher ranking to increase the amount of natural visitors to a web site.

When it comes to natural visitors, we refer to the people that, after introducing a query in a search engine box, get displayed a number of web sites to visit. If a SEO job is made correctly on a web site, it will appear among the first pages of results, but always aiming to appear at the top of the list as the first result.

SEO experts measure the quality of visitors in order to determine further tweaks to a page along with promotion strategies to improve the position of that site in the next search engine indexing. Every SEO expert defines visitors in different ways, whether natural, algorithmic or organic, but all these terms are in essence just the same.

Search Engine Optimization is a service that webmasters can hire as stand-alone service, but it is often part of a marketing campaign that may include other elements apart of SEO, such as SERPs (Search Engine Results Pages), coding restructure, layout improvement, and promotion techniques.

In addition, SEO is a method that also analyzes inbound and outbound links to determine the quality of sites interlinked. Links from other web sites can help to boost a web site’s popularity, but they are a double sharp knife in hands of a person without SEO knowledge because of the risk to link with "bad neighborhoods". This is, web sites with no relevant or awful content, including those from spammers.


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